If you’re a small business looking to improve your local sales, chances are, someone has recommended hiring an SEO company. What is SEO? SEO stands for Search Engine Optimization.
The majority of people are now using search, often every day, in order to connect with a variety of information, as well as products and services. By getting your site search optimized, you ensure that your website ranks higher in search results. This helps you get better visibility, and subsequently more sales.
Contrary to somewhat popular belief, the best chance you have for getting a decent search rank, and good visibility online, is through hiring a capable social marketing firm — not by doing it yourself. What can a web advertising agency do for you? Here are three services you should be asking for.
1. SEO Services Formulated to Rank With the Latest Algorithm Changes
SEO is always changing, because the playing field of search algorithms is always changing. Never work with a company that can’t explain to you how the algorithm updates of Panda, Penguin and Hummingbird have changed how they do business. You want the latest techniques, not what worked four years ago — outdated SEO may work for a little while, but will give you less long term value. You want an SEO campaign with legs.
2. Look For a Mobile Website Design Company
It’s no secret that the smartphone audience is getting larger and larger. By 2015, an estimated 66% of the global population will be using smartphones. It’s worth noting that, in many cases, consumers are more in touch with their phones than they ever were with their computers, making marketing more effective when geared toward mobile usage. If your site isn’t mobile compatible, you’re going to lose out — 79% of users claim they will leave a website if it is not mobile compatible. Look for a digital advertising agencies that focus on making sure you’re equipped with a mobile-friendly website design.
3. Better Emailing Capabilities
When it comes to online marketing, email often has a less glamorous sheen. Several years ago, people were even predicting that email was “outdated.” However, with the rise of smartphones came the comeback of email. Now, people are frequently checking their email for updates multiple times throughout the day. Email can be a great communication tool for your business — if you’re equipped to do it the right way. A less-than-professional email, on the other hand, will give a bad image to your business. Team up with digital advertising agencies that can help you connect better with your customers straight through their inboxes.
What would you look for in digital advertising agencies? Let us know in the comments. Read more about this topic at this link. To see more, read this.
