An internet presence is an integral presence in today’s business world, but many companies are not well prepared to enter this new world of tech. We are going to go over a few marketing tips to increase sales and the visibility of your company on the web.
The Importance of the Search Engine
A full 93% of all internet experience start with the use of a search engine. The importance of the visibility of your company in the results of a search cannot be overstated. It doesn’t just have to be your company website, any presence in the form of a blog or social media will also increase search hits. If you want to be noticed, you also need to be on the first page. Most search engine users, estimated at 75%, never scroll past the first page of the search results. If you have a physical location, make sure that it is searchable. It is estimated that at least one third of all searches on the internet are location specific. While it is important to pay attention to searches, as search engines are the top route to content websites, ads on search engines may not be the way to go. Most search engine users completely ignore paid or sponsored ads. If you’re not showing up in searches, you are forfeiting almost all of the benefits of having a website for your business.
A Blog Presence
Social media and blogging is absolutely essential for any successful business. Even companies who choose not to have a social media presence and blog themselves are subject to their customers and reviewers who will write about them anyway. An approximate 93% of marketers use social media as an active part of their business, and around 95% of small businesses view blogging as an invaluable tool for their business. If you’re not convinced yet, keep in mind that companies that blog have approximately 434% more pages indexed in search engines than those who do not. You can implement different types of market strategies in blogs and social media, but a presence is absolutely essential. If you’re just starting out, there are many companies that can provide free marketing tips to increase sales and help with social media.
Don’t Neglect the Smartphone
One of the reasons that internet and search presence is so important is the existence of the smartphone. Nearly everyone has one, and many people use it almost exclusively for checking social media and emails, even performing searches. It is estimated that 25% of all internet searches in 2012 were made from a mobile device. Make sure your website is mobile friendly! If it’s annoying for you to check on your company while on the go, it’s likely annoying for your customers as well.
These marketing tips to increase sales will help your company if you follow the guidelines and your own common sense. You know how you want your company to be represented, and with the internet it is easier than ever to make that happen. The benefits of a website and different marketing strategies are that you can show your company at its best, and put absolutely no limit on the number of people that you can reach.
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