Search engine optimization isn’t just a trend. These days it’s a necessity for businesses that need to get ahead online. The more customers who see your website, the more customers you can get into the door or checking out in your eCommerce shop. Yet how you manage to attract those customers depends largely upon the SEO strategies you use to draw them in.
If you’re not getting these three cutting edge SEO services from your SEO company, then it’s time to look elsewhere. These strategies are must-haves in today’s online marketing:
Mobile Optimization
How does your business’s website look on a smartphone or tablet? If you just groaned when answering that question, or if you’re not exactly sure what mobile device users need to see on a business’s website, then it’s time to call in the pros. How can you tell? If visitors to your website have to pinch, squeeze, or zoom in on the text, or if they have trouble clicking links, then your site isn’t optimized for mobile — and it’s time to change that!
Mobile-friendly website design is crucial as more and more people search for local businesses on the go. Approximately one-half of all mobile searches today are done on smartphones and other mobile devices, and those consumers need to be able to see your website in order to spend money with your business. Recent research shows that customers are 51% more likely to buy something from a business that has a mobile-optimized website.
Content and Social Media Marketing
If you run a small business, there’s a good chance that you’re unable to devote large amounts (or even small amounts) of time to blogging. Having a blog, videos, graphics, and other great content on your website can position your business as an industry leader, and it will keep consumers coming back to your again and again. The good news is that businesses that need these services can get them from SEO agencies.
Finally, once you’ve had that great content created, you’ll need a way to get the word out. Make sure that your SEO company offers services pertaining to social media, so you can have a solid presence on Facebook, Twitter, and other platforms to reach the
Email Marketing
“Hmm,” you might be saying right now, “is email marketing really that ‘cutting edge’?” It turns out that email, despite being probably the oldest form of social networking to exist, is actually still one of the most effective ways to reach your customers. It’s also incredibly easy to track. You can use SEO reporting tools to determine how many people have opened your emails, clicked through to your website, and taken advantage of online or in-store promotions.
You also get to track how many emails bounce (or never send) and which ones may have wound up in spam or trash folders without being opened, so you can better tailor your messages to the customers who will receive them. Using a company that offers SEO services for small business also gives you access to a number of tried and true strategies of email marketing, so you can figure out how to maximize your reach online in these messages.
Have questions about these SEO services? Get in touch with a company that knows just what your small business needs. Any general inquiries? Leave them below in the comments.
