Building a successful remodeling website requires more than a beautiful layout and a solid business name. Learning how the best home remodeling websites become ranked on Google can go a long way in establishing your own presence as a remodeling business or brand. Knowing how some of the best home remodeling websites rank in Google can help you to determine the best course of action to take when it comes to promoting and expanding your own online presence today.
Familiarize Yourself With the Google Algorithm
Whether you are offering basement remodeling, bathroom remodeling, or if you’re working as a professional kitchen remodeler and contractor, you should familiarize yourself with the Google algorithm if you want to rank as high as the best home remodeling websites online. While it’s not necessary to become a professional programmer, understanding the basics of the Google algorithm can help significantly in determining how you should format your website and the type of content or pages you publish. Keeping up with the latest changes that take place within the Google algorithm can also help you to stay ahead of the competition, providing you with more opportunities to get ahead when it comes to top search engines such as Google, Bing, and Yahoo!.
Register an Official Domain Name
Whether you’re working as a certified electrician, selling hardware supplies, or offering a refinishing service, registering an official domain name is a must if you want to help your website become ranking on Google. An official domain name should be registered to represent your business or brand’s name. You can register a domain name to make it easier for prospective customers to find more information about your offerings and to contact you directly.
Tips on Registering a Domain Name
When your goal is to become one of the best home remodeling websites on the web, you will need to register the right domain name. Choosing a domain name should not be an overtly complicated process. In fact, it’s best to stick with a domain name that matches your official business name whenever possible. When registering a brand-new domain name, be sure to avoid using hyphens, numbers, and special characters unless they are directly related or correlated to the official name of your business. The more complicated a domain name is to remember or to spell, the less likely it is to receive visitors and return users.
Create an Online Presence
Creating an online presence should be a priority for all business owners, whether you represent a basement finishing company, an insulation company, or if you install hardwood flooring as an independent contractor. An online presence not only helps entrepreneurs to establish themselves as professionals or authoritative source in a particular industry, but they also provide an opportunity to promote and sell specific products and services with less manual labor.
What is an Online Presence?
An online presence is the overarching presence of a particular product, service, brand, or in some cases, even an individual. In most cases, an online presence is used to represent a message that is being portrayed by a business or brand. Additionally, an online presence is often considered an extension of a traditional or offline presence, especially when it comes to representing brands that have been in existence for years or even centuries. With an online presence, it is much easier to maximize your visibility when it comes to appealing to large audiences while simultaneously honing in on specific demographics.
Most of the best home remodeling websites understand just how important an online presence is, even if they only represent a small town or region. If you are building a home remodeling website, consider the audience you intend to reach and the specific demographics you want to target. This will help you to determine what type of marketing methods and social media platforms are best for your home remodeling company or service.
How to Get Started With an Online Presence
Once you have registered your official domain name with a website registrar you can trust and count on, you will then need to invest in a proper hosting plan. Take time to research web hosting plans that are optimal for your website’s needs based on your site’s size and the number of visitors you expect to receive on any given day. Research and review various web hosts to determine which option is most suitable based on the storage space, bandwidth, and features you are most interested in.
If you are planning to represent a home remodeling website, you will need to choose which social media platforms are optimal for you. Not all social media platforms are created equally, which is why it’s imperative to learn more about each on an individual basis. This will help you to gauge which platforms are right for you based on the content you intend to share and the audience you want to attract to your website. Using platforms such as Facebook, Twitter, Pinterest, and even Instagram is ideal for remodeling companies, HVAC service providers, and general contractors. These platforms are not only designed to share images, videos, and other creative while promoting updates, but they are also suitable for those who are interested in attracting as many prospective customers and clients as possible.
Research Social Media Platforms
Whenever you are in the process of building and establishing an online presence for your home remodeling website and brand, it’s important to get to know the ins and outs of the social platforms you’re most interested in using. For instance, Facebook is ideal for those who are thinking of building an online community while also attracting a specific demographic with built-in ad managers. Both Facebook and Instagram have built-in ad platforms that are easily accessible to all users. If you are interested in sharing updates that include more visuals, such as graphics, high-res photos, and even videos or animations, you may want to consider using Instagram, TikTik, Pinterest, and in some cases, even Twitter.
Assess Your Existing Search Engine Rating
Whether you’re managing a furnace repair shop or if you offer remodeling services to locals, it’s highly advisable to spend a bit of time assessing your existing search engine rating. Before you begin implementing new marketing strategies, learn more about your existing search engine rating with various tools such as Google Analytics or if you are using an integrated CMS (Content Management System), WordPress. Learning more about your existing search engine rating will go a long way in determining what keywords, phrases, and long-tail keywords you should focus on when it comes to your website’s SEO, or search engine optimization.
Build a Following on Social Media
Some of the best home remodeling websites understand the significance of social media and the role it plays on the internet as well as in our society today. If you do not have an online presence or a social media presence, you are not only missing out on potential leads, but also on the chance to establish a professional reputation over time. Social media has become one of the biggest tools used in marketing today, for both local and international brands. From selling t-shirts to promoting large-scale marketing operations, social media followings can contribute leads and the ability to stay in for years to come. Regardless of the type of business you are running, you will need to work toward building and garnering a following on the social media platforms of your choice as well as the platforms that are conducive to your own business operations.
Benefits of Establishing a Presence on Social Media
Establishing a presence on social media is a way to quickly help spread the word about any business or brand, regardless of your location and the size of your business itself. Using social media is one of the most cost-effective marketing tools that can be deployed today for businesses and individuals alike. With the use of social media, garner a following, interact with loyal customers, and keep clients coming back for more. You can use social media to keep your followers informed about the latest innovations you have discovered as well as the projects you have taken on and completed, depending on the type of services you provide to your clients. Social media is also easy to use and does not require extensive programming or coding to get started.
If you are thinking of getting started with social media, you can do so by selecting which networks and platforms are optimal for your audience and the type of remodeling services you intend to provide. You can use your designated social media pages to upload and share your company’s logo as well as any other imagery or creative that is relevant to the services you offer. Using social media is also a way to extend your digital portfolio. With the use of various social media platforms, such as Facebook, it is now easier than ever to upload entire albums of photographs and videos to help demonstrate the type of work you are familiar with and typically accept.
Create a Content Marketing Strategy
The very best home remodeling websites on the web today have a winning content strategy. Developing a working content strategy is essential for anyone who is building and promoting a website in the home remodeling business. A content marketing strategy will not only help you to establish your website on various sites such as Google, Yahoo!, Bing, and DuckDuckGo, but it will also help you to build a professional reputation for yourself and the brand you are in the process of building.
Why a Content Marketing Strategy Matters
Setting up a content marketing strategy will not only help you to remain focused and committed to the content you intend to create and produce, but it will also allow you to visualize the narrative you are presenting over time. Incorporating a content marketing strategy of your own is a way for you to create and publish content that is not only useful and interesting, but content that is also directly appealing to the specific demographics you are attempting to target with your home remodeling company. A content marketing strategy will help you to keep up with the latest trends while preventing you from sharing the same content repeatedly, which may turn followers and prospective clients away.
Launch a Newsletter
Once you have a basic domain and website built for your home remodeling business, you can then begin implementing unique features to help your website stand out from your local and online competition. One of the ways to help your website stand out is to integrate a fully-functional and robust newsletter. Cultivating a newsletter following is one of the fastest ways to gather the personal contact information of locals and those who have a genuine interest in what your home remodeling service or company has to offer. Launching a newsletter can also help with boosting your website’s SEO, or search engine optimization, especially as you gain followers and verified subscribers over time.
Engage and Interact With Your Followers
Engaging and interacting with your followers is a key component to developing any successful online presence, regardless of the industry you are working in or representing. When followers of a brand feel as if their input or opinions matter, they are more likely to represent the business to family members, friends, and even co-workers in the future. One of the best ways to engage and interact with followers and website visitors is to permit comments on your website’s official blog or the individual updates you choose to publish. You can also engage and interact with followers via social media by responding to questions and inquiries directly.
The best home remodeling websites understand the importance of keeping up with the Google algorithm and current modern digital trends. If you want to help your website to rank up with the best home remodeling websites, you will need to dedicate time to creating and expanding your online presence in a way that is not only authentic, but in a way that is also unique and useful. The more familiar you become with the process of boosting your website’s ranking within Google, the easier it will be to face and overcome any potential obstacles that you may encounter along the way.