What is SEO? It stands for search engine optimization. Still unsure? Statistics indicate that 93% of internet users go online specifically to find information. Search engine optimization is how your preferred search engine, such as Google, Bing, or Firefox, etc, returns material relevant to your search. If you are like the 75% of the public doing a search online, you never even scroll past the first page of returns. How can companies route more traffic to their site? Read below why more businesses are enlisting the help of a professional SEO company.
Search engine optimization strategies can give your business more visibility. Internet users dislike the traditional paid online advertisements; 70 to 80% flat out ignore them. People prefer a subtler approach, where it seems they are approaching the business when they are ready. Businesses can increase visibility with SEO because the person is already looking online for the services their business can offer. The trick is to connect the two. Skeptical? A PEW Internet study found that 58% of internet users first search for a service or product online.
Search engine optimization simply requires the right words. But how do you find the right words? A professional SEO company can help. SEO marketing companies work to make sure your business has the right keywords on its site to direct the right clients to your business. The right clients are those who are looking for the product or service offered by your company.
The benefits of SEO are proven effective. In creating relevant site content, 92% of marketers believed it was “very effective” at increasing company visibility. For small local businesses, this is great news. Studies show that with the advent of smart phones, about half of internet searches are conducted on a mobile device. Why? Likely because with Wi-Fi, people can now search on the go. Meaning, they are out and about, and want to find a specific product or service that will meet their needs, now. A professional SEO company that can tailor its services to a smaller, local company could help drive business by helping them stand out from the crowd.
Is an SEO company the answer to better online marketing? Tell us what you think in the comments below.