The internet is a vast place. It has a lot of information, entertainment and provides an opportunity for connection. With the invention of smartphones, we have become even more entangled into the internet. Now every person is armed with a phone-sized supercomputer in their pocket.
Smartphones are like a digital swiss army knife of helpful apps and tools. There is so much you can learn and do on the internet and it has become an integral part of our day to day lives. In fact, these days most people make their money off the internet. Between social media influencers, online ad revenue, more there are so many opportunities to make money on the internet. Read on to learn more benefits of SEO for small business.
Social Media and Influencers
With the advent of the internet came a whole slew of new markets with new jobs available. Many app-based, social media influencers will connect with fans of their content and recommend products, services, promote events or using other apps and much more.
Generally, people operating in visual media prefer Instagram; so models, artists, MUAs and fashion bloggers will utilize this app to make business. Whereas people who make their money from their written words will generally utilize twitter more; like journalists, comedians, and activists.
And things only get more specified from there, those who focus on video games can stream on twitch and show special ways to beat certain video games. While those who want to create a cult of personality persona, or appeal to a specific subculture can upload vlogs to youtube.
Breadtube is a specific subgroup of YouTubers that discuss leftist politics. There are many communities with their own nicknames and subculture on the platform like the beauty community, the drama channels, media criticism, social justice content, anti-social justice content, cake decorating youtube, LGBT related content, religious debate youtube and many more.
With each of these specifications comes more highly targeted advertising that companies will do through them. For example, a YouTuber who focuses on vegan cooking and lifestyle tips might end up sponsored by a company that makes vegan meat substitutes and in return, she will promote the product to her audience. This kind of targeted advertising demographics is where a lot of money is being made these days.
But being a social media influencer is not something that everyone can do. Generally, influencers happen to fall under Hollywood beauty standards. Either that or they make their single deviation from these beauty standards their entire brand. For example, body positivity bloggers. Many will use plastic surgeries like breast augmentation or breast reduction and treatments like lip fillers or botox, that just arent available to everyone financially or even based on where they live. You kind have to be super hot to be an influencer. And naturally charismatic and uncontroversial.
On top of that many social media influencers have inherited wealth and connections to private money lenders for real estate or other lucrative fields. Companies will house influencers, with decent followings, to make content for them by buying large luxury houses en masse. This is particularly common for YouTubers in the Los Angeles area. So this is not exactly the type of career just anyone can stumble into. Though you may not be living in a giant mansion in LA with your model besties, there is more than one way to skin a cat as they say. And there is plenty of money to be made on the internet. Learn all about the benefits of SEO for small business.
The Average Person
If the people making the most money off of social media have special privileges to get themselves there, how does this help the average person? Perhaps you work at a pet day care or just part-time with an in-home care group and dont have special real estate connections. Or maybe you run a small business and wanna know what the massive power of the internet can do for you when youre not an influencer.
Literally billions of people use the internet every day. We use it to plan things out, learn new information, entertain ourselves and others, we use it for romance and to sell our wares. The majority of which all happen on a few hundred of the most popular sites and apps. So getting your small business advertised on one of these sites or apps is a huge benefit to your company. There are even more benefits of SEP for small business coming soon.
That also makes the competition for these sites even higher and more expensive. On top of that, what if youre a privately owned orthodontist looking for more business- those scrolling past insta baddies probably wont be interested. Instead, you would want to focus on a more aggregate source rather than specified apps with very particular demographics. This is a very different approach to the highly specified YouTuber advertising model.
Were not always using the internet to entertain ourselves. Sometimes you need to learn some new information or youre in need of a specific service. Instagram isnt gonna be able to help you with a leaky sink.
This is when we use search engines, like google. So for example, your car has been totaled and youre in need of a new one. Lets say you even prefer a particular brand name of cars like Chevy or Toyota. With a search engine, you can explicitly search for a local chevy dealer and get only relevant results. Search engines are all about specialized combinations of words that signal the correct webpages across the net to come up when searched. How search engines do this is of particular interest to many small businesses.
Search Engine Optimization
There is a specialized algorithm that search engines like google will use to find certain sites. It searches webpages for a series of keywords that signal what the site deals with. So for example, a website for a veterinarians office is much more likely to use the keyword vets on their webpage, than a car mechanic would.
Its from this gathering of webpages information that google will organize its list of results. The problem with this information on its own is that there are going to be outliers that arent relevant to the original search keyword. After all, there are an innumerable amount of webpages on the internet.
So while most of the websites using the keyword vets are probably on actual veterinarians websites there may be a few that are from someones Shanna the She-Devil fanfiction. How the search engine organizes this information is actually a way bigger topic than you may have realized.
There have been many search engines over the course of history on the internet. We know the major players like Google, Yahoo, and Bing but there is a virtual graveyard of nixed search engine websites. Altavista, InfoSeek, AskJeeves, Cuil and many more have all lost relevance to competitors. One of the major reasons many of these sites failed had to do with how the search engine organized their results. If the search engine gave results that arent useful or relevant than it was less likely to be used.
Search engines need to develop highly intricate gaging systems for how to order and rank the many results that will often come up. With how vast and deep the internet actually is, there may be literally hundreds of millions of relevant sources. Part of this is on the responsibility of the searcher and not being too vague about their search. But how a search engine organizes its results has become its own form of a business, as there is also an algorithm for determining the order. Understanding this complicated program and how you can use it to your advantage is known as search engine optimization or SEO.
Benefits of SEO for small business
Search engines order their result based on relevance. This is how they get users to trust their service by getting consistently relevant results for your keywords. Search engine optimization is an understanding of what search engines look for when they are considering and calculating a sites relevance. Part of the algorithm that determines how high a site will place or ranks for certain search keywords by relevance. Search engines determine relevance through a few important things.
Search engine optimization is a series of changes you can make to your website so it will gain organic web traffic through search engines. The main tell for a search engine that a website is relevant to the search is how many people are clicking the site. This is known as web traffic or more specifically its know as organic web traffic. Sites want a high amount of organic web traffic so search engines determine that theyre more useful.
Getting more web traffic is one of the major benefits of SEO for small business. As most small businesses only need to rank on search engines locally. For example, a person looking for a car mechanic in Tulsa Oklahoma will receive different results than a person searching for a car mechanic in Boston Massachusetts, even if they use the exact same keywords. Computers have special sensors that can determine your location via satellite to other computers. So when you search it will factor in your location for relevance. With this in mind, there is still probably more than one person offering orthodontic services working in Tulsa Oklahoma. This is another one of the benefits of SEO for small business by knowing how to rank better than local competition.
The benefits of SEO for small business are endless. By pairing with a digital marketing company that knows the ins and outs of SEO you can find your business growing steadily. These companies know how to steadily build your sites rankings in accordance with the search engines algorithms for relevance. Search engines are constantly trying to better themselves and keeping up with all their changes is a lot for a person already running a business to handle. The benefits of SEO for small business are being able to share your service with the customers who need it.
You can get higher amounts of organic web traffic by creating content that will answer specific questions or dilemmas related to your problem. The main way this is done is by analyzing keywords. If you understand the way people search then you can tailor your site to answer their questions. This is one of the benefits of SEO for small business. An understanding of search engines and customers keyword habits will create major changes for your business. Its also helpful to understand these things for potential sales jobs and will look good to other companies your business may wanna deal with.
The internet is sort of like the wild west for our age. Learning all of its possibilities and secret algorithmic languages can take a long time. People will be developing new ways to better use this tool to help us further business and entertainment for decades to come. Learning some of the internets new tools to help your business is easier than you may think. Taking some time to look into the benefits of SEO for small business is time well spent.