When it comes to marketing in the modern day and age, just about everyone is aware of the fact that having an online presence is no longer an optional proposition. Our present world we live in is one in which someone from Nebraska can offer a product online and a minute later someone from Australia can buy it and have it shipped to their door. The world really is our oyster if we have an online store.
At the same time, simply being online does not guarantee that those who are looking for what you have to offer are going to find you and not your competition. There is no guarantee that people will accidentally bump into a website address and click on it to find what you are up to. You need a marketing strategy.
Consider this example. Imagine you are driving down the interstate highway somewhere in west Texas. You are hungry and there is absolutely no sign of any restaurants anywhere at all. In a few miles, you see a billboard that reads, WORLD’S BEST TACOS NEXT EXIT.
Tacos sound good to you, so you take the next exit you come to. When you get off the exit, you don’t see any sign of a restaurant or taco stand until you spot a small sign that reads TURN RIGHT FOR TACOS. 5 MILES AHEAD. So, you follow the sign and go five miles down the road until you see a big sign that reads TACOS! You’ve made it and the tacos were delicious.
The point is, you saw the sign on the highway, but without the more specific guidance, you would never have traveled the extra five miles to actually get to the taco stand. This is exactly the way SEO works for your business. Here are three reasons you need to have SEO experts in your business marketing life.
1.) The search engine is humming.
In 2012, Google reported that the search engine was completing 100 billion searches every month. This was the last time Google reported such information, leaving one to wonder how that number could have possibly gone anywhere but up. Search engines are what people go to when they have an idea of what they are looking for but aren’t quite sure where to start. The search engine narrows searches down until what is being sought gets found.
2.) The search engine is the start of 93% of online experiences.
More than nine out of every ten online experiences began with a search engine. People type in what they think are looking for and go forward when the results come in. Most of the time they only look further by clicking on the top three or four results.
3.) The search engine is the #1 driver of traffic to content sites.
When your content site comes up on the first page of the results for someone’s search, you are very likely to at least get a click from the searcher who wants to learn a little more about what you have to offer. The search engine beats social media by 300% when it comes to driving traffic to sites.
Your business’s website is like the taco stand and the searcher is like you driving through west Texas looking for food. The Internet is the highway. When you attract someone with the right keywords that your marketing company has put together as part of their SEO packages, that searcher will see you as one of the top results on the page. It’s like seeing the taco sign on the side of the highway and being directed to where the taco stand is actually located. You have to steer people to where you are actually located.
A quality advertising agency will have at least one SEO specialist to help you get people to your front door so that you can show them they got to the right place.