Unless you’ve been living under a rock for the last decade, you know that digital marketing is the name of the game when it comes to succeeding in this increasingly digital age. Statistics from a recent Gartner study really drive the point home: 22% of businesses are reducing the amount of money they’re spending on traditional outbound marketing methods in order to focus on smart general and local SEO strategies.
Recognizing this shift in the marketing world, a huge number of SEO services have sprung up, both in the United States and across the world. While diversity is undoubtedly a good thing, it does come with the drawback of making it a lot harder to choose SEO company services who will do right by your business, ensuring that the time and money you put into SEO marketing companies is justified. If you find that, like many, many others, you’re having a hard time choosing SEO marketing companies, here are three simple tips that can take a lot of work and worry out of the process.
Three Characteristics of Good SEO Marketing Companies
- They Focus on the Creative Side of Things
- They Realize Communication is Key to Success
- They Base Their Efforts on Data
As Forbes suggests, one of the best ways to find a great SEO firm is by looking for that creative energy, that je ne sais quoi that makes marketers so successful in a time where great content that inspires, educates, and entertains is crucial. Without this sort of energy, it’s doubtful that a company can produce the great content you need to thrive in an era when “content is king.”
Whether you’re working with marketers, food suppliers, or your dentist, communication is always essential to a successful, productive working relationship. That’s why Inc. places so much emphasis on paying attention to both how and when a firm you’re considering communicates. Do they quickly respond to your emails, or do they take two weeks? Are they available when you try to call, or are you always playing phone tag? These are important things to consider.
The worst thing anyone can do when looking to implement a smart SEO campaign is go by the seat of their pants. You need to plan ahead, and you need to have a way to see when things aren’t working so you can adjust. That’s exactly why MOZ recommends using a company that places a huge amount of emphasis on analytics. A company that shows you analytics when you come in for your initial consultation will be better able to help you craft a successful campaign. It’s as simple as that.
Do you have any additional tips on choosing SEO marketing companies? Kindly share them with us with a comment down below. Get more here: morepro.com
