The holiday season is the perfect time to take advantage of social media marketing services to generate leads and capitalize on sales. So how can you best utilize social media marketing companies during the holidays?
First of all, you need to have a strategy in place starting in early fall, or even the end of summer. The holidays have a tendency to sneak up on people, and you don’t want to be stuck sending out email blasts and twitter campaigns on Christmas Eve. Come up with a plan early on to avoid missing your chance.
As the holidays come closer, you should alter your social media pages to reflect the changing seasons. Show your holiday cheer by altering graphics like cover photos, icons and profile pictures. By reminding visitors to your pages of the upcoming holidays, you may also remind them of shopping they need to get done.
You should also consider supporting a charitable cause and hosing a campaign through social media to raise money. You can also signal boost opportunities for your followers to engage in charity efforts themselves.
A contest or giveaway is another great way to engage your followers and gain new ones. Social media visibility and community engagement is much higher during the holidays, so capitalize on that when choosing social media services.
Paid ad campaigns can also be effective during the holidays. Many social media marketing services include paid ads, so don’t be afraid to use them.
Most importantly, take advantage of the things that make social media what it is. Comment on trending holiday hashtags, create your own hashtags, ask questions of your followers and encourage followers to share their stories. Share handy holiday tips that will have the potential to go viral. Use a social media consultant if you’re not sure how to proceed.
Track the success of any social media marketing services you employ so you’ll have a good idea of how to use social media for business next year.
