Marketing your company well these days mean keeping on top of technology and being aware of the best avenues to reach your customers and where they want to find you. The internet was a game changer for marketing. If you don’t yet know how to market your business with the digital age and our device culture in mind, you’re already way behind on your advertising methods. Here are two things you need to do to help customers find your website, more importantly click, and when to look for internet advertising agencies.
Implement SEO strategies
When people are looking for any information, product, or service these days, they’re very likely to turn to the internet and use a search engine like Google, Bing, or Yahoo to find it. What you need to know is that people have pretty specific habits when choosing from the links in the search results. Most people — 70% to 80% of them — don’t even navigate to the second page of results, and many people click on the highest ranking link. Utilizing search engine optimization is one of the best ways to get your site a higher ranking (and presumably more clicks).
Optimize your site for mobile viewing
Since the majority of people these days have one or more mobile device and mobile browsing is expected to surpass that done on desktop computers by next year, you need to make sure that your site can be easily viewed and navigated on a mobile device. Eighty five percent of people who browse the internet using a device say that a mobile website should be as high a quality as the desktop version, so making sure you get your site mobile ready and well designed is essential.
Just like with anything else, if you don’t know what you’re doing, you need to leave it to the professionals. Your web presence will be the cornerstone of your marketing strategy, so it needs to be spot on. Furthermore, SEO and web design are time consuming, and if you don’t have the time you’re just going to have to look into hiring an SEO company or mobile website design company. Full service internet advertising agencies can take care of both your web design and SEO for you, but you should consult with one to see which services you need most.
More research here: www.quezmedia.com
