The Internet can be a glorious way to advertise your business or services. The trick of course, is to know exactly how to market and advertise in the most effective and smartest ways. There’s a lot of other competition out there and while the Internet can be a serious blessing, it can also be a double-edged sword: with more and more people and businesses having access to the Internet, it can make the competition fierce. So how do you ensure that your business stands out among the rest? One way is to use pay per click (abbreviated PPC) advertising. If you’re not particularly Internet savvy, don’t worry! There are tons of PPC marketing services available for you to take advantage of.
So Yeah, The Internet is Great. But How Exactly Is It Going to Boost My Business?
As I’m sure we’ve heard on the news and on other news sources, online shopping is going way up — it beat out physical retail stores this past Black Friday in terms of sales and that will likely continue to increase as more and more people gain access to smartphones, tablets, and Internet access in general. Already, Mashable reports that adults spend over 10 hours a day on social media (a great way to advertise and promote your business).
You want to have great search rankings, because almost 95% of all online visits start with a search engine. And the power of good advertising? Between 65 and 70% of customers have gone to a store after seeing a search ad online — good for both your physical and online location! Other retailers and businesses are starting to take notice. Around 85% of retailers who took part in a survey said that search marketing (like boosting their paid advertising, such as PPC) and SEO was the best way to get new customers.
So What Is Pay Per Click Advertising and How Does Pay Per Click Advertising Work?
PPC sends Internet traffic to particular websites through advertisements — the advertisers pay the website owner or the host a certain amount of money whenever the ad is clicked. So say you run a women’s fashion retail site. You may use PPC advertising and have your website featured in an ad on a related fashion website. Viewers who already like that brand may be curious and click on your ad, leading them to your website.
Pay per click experts research keyword phrases that are most relevant and then bid on those to get the best results possible. The Interactive Advertising Bureau states that search ads were responsible for over $9 billion in overall revenue generated from Internet advertising in just the first half of 2014. It can also give you a return of over 300%. Experts also predict that by the end of 2015, mobile searching and browsing will be responsible for over half of all PPC clicks.
PPC marketing services are a great and easy way to tap into this resource at little hassle on your end. Try contacting PPC marketing services today and see how they can help your business’s profits immediately!
