Five years ago, Gary brought on his granddaughter, Sadie, as a summer intern for his small farm. He thought he would just be giving her the opportunity to build her resume and earn some summer cash, but instead he got the insights and expertise of his granddaughter into the necessity of building a web presence. Gary wasn’t a computer expert by far, and he never realized that he may need a website for his farm. Sadie, however, opened his eyes to website marketing services and how he could see his customer base grow significantly by investing in the development of a website. He was very pleased by the changes he saw following the creation of a website and business was definitely booming.
Over the past few months, however, he had noticed he had been getting several complaints from customers that his website was hard to navigate on their mobile phones. Gary did not even realize that mobile friendly website design was its own issue, and he wasn’t sure how to proceed. He knew that pretty much everyone had a smart phone these days-data told him it was about half of all people with a mobile phone. He also knew that not having mobile friendly website design was a real risk, since around 61% of people who visit mobile unfriendly websites get fed-up with trying to navigate and often end up at the website of a competitor.
Armed with this knowledge, Gary started to think critically about how to improve website performance for his customers on mobile devices. He had been working with a search engine optimization company to help with his overall presence. He knew he could up his SEO marketing game by optimizing his website for mobile phones, since this would have an especially strong effect for reaching his local customers. He reached out to the firm he was already using and asked if they had experience in mobile friendly website design. He was please to learn they had recently hired a professional website designer who specialized in exactly what Gary needed.
After making sure his company knew exactly what he was looking for, Gary launched the mobile friendly version of his website. His favorite new feature was something that allowed folks to easily tell where Gary set up at different farmer’s markets or produce stands throughout the area. He saw a lot of people that had never visited him before track him down to find his prized spaghetti squash. Some of Gary’s competitors had shirked when he first talked about his investment in developing a website, but Gary’s profits and popularity more than showed he had made a smart choice by focusing on website marketing.
