Did you know that more than 1.2 billion and 500 million people, according to Statistic Brain, use Facebook and Twitter, respectively? With such a massive pool of potential customers and an amazing way to build brand recognition, if you aren’t using social media effectively, then you’re handicapping your business. Here are five powerful advertising tips to improve your social media outreach.
- Use Facebook and Twitter Ads
- Build a Brand-Identity
- Know Your Audience and Speak to Them
- Don’t Ignore LinkedIn
- Consider Asking for Help
Using the built in ad-suites, as Mashable suggests, can be one of the easiest ways to get your business noticed on the world’s most popular social media platforms, Facebook and Twitter. Business Insider reports that there is a reason why American companies will be spending $11 billion on social media ads by 2017; they work. According to Facebook, their ads generate 31% greater brand awareness and 35% lower cost conversion.
The Huffington Post suggests that the most important of all website advertising tips is to focus on building an identity and a community around your brand. This step shouldn’t be taken lightly. You’ll need to decide ahead of time what your brand’s voice is going to be. For example, will you be humorous and social, or will you be serious and only respond to professional questions? Once you choose your identity, you must stick with it to avoid alienating your followers.
Social Media Today writes that knowing your audience and speaking directly to them is essential in crafting a smart web marketing strategy. That’s why one of the main services offered by full service ad agencies is crafting a targeted marketing approach. Effectively targeting a social media campaign, says Social Media Today, can increase your CTR from under 1%, the industry standard, to nearly 9.75%.
One of the best advertising tips and tricks is to build a company page on LinkedIn. Social Media Examiner correctly points out that too many people assume LinkedIn is only a platform for job seekers and employers to connect with each other. While that is the service’s main function, the professional social network is also a powerful tool for lead generation. Take, for example, uTest, a well-known software testing company. They state that 50% of their inbound leads are generated through LinkedIn. Are you doing everything you can to use the service to generate your own leads?
Did you know, according to Daily Finance, that 96% of small business owners do their own marketing? However, huge numbers are turning to a web advertising agency to improve their web advertising. 35% of those polled say they already outsource their web advertising, with an additional 50% saying they would prefer to in the future. If you’re having a hard time crafting an effective web marketing campaign, you need to know that there is help out there for you.
The Internet Age is still in its infant stages; not every business has been able to keep up with its constant growth. However, with eCommerce sales expected to grow by 16.4% in 2013, according to Forbes, implementing these advertising tips may be the key to your success in the future. Visit here for more.