Despite the fact that the current state of web marketing can only be described as the Age of Content, professional web design remains crucial to the success of any business. Why? As Forbes writes, web design is the lens through which your visitors will view everything else your company does online. Do you produce great content that’s posted on a website that looks like it was built in Homestead in 2003? Consider that content useless. That’s how much professional web development matters.
As with everything else in the online world, the fundamentals of professional web design are dynamic and volatile. It seems that every day brings with it a new trend or challenge your company needs to consider to keep your website in tip-top shape. With these five simple tips and tricks, you can ensure you’re always at the forefront of what’s hot in professional web design.
How to Bring Professional Web Design to Your Company Website
- Keep Your Page Clean, Simple
- Do Your Research into Professional Web Design Trends
- Choose an Attractive Color Palette
- Use More Icons
- Hire Professional Web Site Design Services
For CIO, a popular technology and marketing website, there are few things more essential to a professionally designed website than cleanliness and simplicity. Keep in mind, a cluttered webpage not only makes it difficult for search engines to scan and catalog your website for search engine listings, it also makes it extremely difficult for any visitors to enjoy the content on your page.
There is absolutely nothing wrong with looking at what your competition is doing right with their web design. Are they using a well-designed logo that links back to their main page? Are they keeping clutter to a minimum? Find what they do well and put your own twist on it for your website.
It may not seem that important, but as Huffington Post writes, the color palette you choose for your webpage can have a profound impact. If you choose a palette that is overly complicated or makes it difficult to read text, it will serve as a distraction to your visitors. That in turn will make them a lot less likely to enjoy your page. Choose a simple palette that won’t hurt readers’ eyes, while simultaneously making your site look great.
As WebGeekly, a popular online community for web designers, points out, icons are a hot design feature these days. Icons make different clickable links on your page stand out, making it easier for your customers to navigate your page. They also add a nice aesthetic punch.
If, as they say, this is all Greek to you, take heart. Countless businesses out there have no idea how to tap into professional web design. Web site design companies exist for exactly this reason. Whether you want a page that looks great or one that will make your business more SEO friendly, a professional service may be just what the doctor ordered.
Do you work for a web design company? What additional tips would you give to business owners looking to bring that extra something special to their website? Let us know in the comments below. Refernce materials: www.globi.ca