Since the rise of Facebook, it seems that social media has completely taken over individuals lives. Nothing is private anymore. One has to be careful about what they do, what they say and who they say things to for fear that it might be posted on twitter or youtube in a matter of minutes. There are positives to social media, though. For one, it is a great way for friends and family to stay in touch. It is also a very good networking tool for those looking for work. What about business?
Companies are now catching on to the fact that they need to utilize social media if they want to succeed in the business world. How social media works for business is this: businesses have to purchase monthly social media packages. Social media packages pricing vary based on what applications businesses want to use, as well as how often. An example of pricing would be $1497 setup fee and after that, there would be a three month minimum at $247 per month. This; however, is much cheaper than if businesses were to try and promote themselves on television or radio.
How social media works for business depends on the monthly social media package. Obviously, the more money a business spends on a package, the more marketing they are going to be able to do, which will give them an advantage over their competitors. A more expensive social media package would include the following: the ability to create two unique articles for their website, post eight to then fan page status updates per month, tweet every day based on articles the fan page offers along with status updates, rotate fan page offer every month, post status updates via email and texts, and forward personal messages from Facebook or LinkedIn to their personal email accounts.
It is evident that if a business allots a large sum of money to social media spending, they are going to be farther ahead than a business that decides to only spend the minimum on social media. That is precisely how social media works for business. How social media works for business is that businesses have to spend money in order to make money.