If you often wonder how to improve website traffic, the best way is to brush up on effective search engine optimization techniques. SEO is one of the easiest website marketing services that can have large effect on your company. In fact, 41% of B2CB marketers say that SEO makes the biggest impact on their lead generation goals. Here are a few tips to improve website SEO.
Strong SEO techniques would include:
- On-Site Optimization
- Content Strategy
- Authority Within a Niche
- Compliant with Guidelines
In today’s internet age, 82% of customers use search engines to find information about local businesses. If your business is not being read by Google, or other popular search engines, then customers are going to be unable to find you. If you need to increase your Google rankings, there are a few ways to go about it.
Ongoing blogging is a way to local businesses to increase user interaction while increasing ranking with Google. Plan on blogging at regular intervals. It can be once a week, three times a week, or everyday if you want. The important part is to make it consistent because unique webpage content is a great way to increase Google rankings.
Keywords are a large part of SEO. Once you start blogging and update your content regularly, make sure to check Google for “how does my site rank for keywords.” Google provides keyword tools to improve your website SEO. These are important to use on a regularly basis to keep increasing your ranking with Google.
Pictures are another part of website marketing services than can increase your brand presence. Images posted with descriptive words rank higher than those with no names or a series of numbers for the name. Try using keywords in your image descriptions. From there, make sure to fill in the IMG ALT Tags. Rename your image and add a handful of descriptions to make it even easier for Google to find your site. Be as descriptive as possible and do not use more than 50 terms.
If you are blogging, assign categories and tags. Each time a post is placed in a category, the search engine recognizes it as new content, which is a good thing. This will help to improve your search engine rankings and your website.
These tips are just the start of website marketing services and the importance of SEO. Use the best SEO practices when blogging and be careful not to stuff keywords. Write content your readers will love and your rankings will naturally improve.