You follow the latest business trends and follow what?s happening in the world of marketing, because you own your own business. So, you know that search engine optimization (SEO) is rated as the most effective tactic for generating leads, with more than a third of all marketers saying it is, ?very effective.? In fact, according to Pew Internet, almost 60% of people have used the internet to research a product or service at some point. Are you taking advantage of that? Are you making the most of your business? website? Are new customers finding you? You can, and they will, by taking advantage of outsourcing SEO for small businesses.
About 93% of all online use starts with a search engine, and Google owns up to 70% of the search engine business. If you?re not one of the big brands, how do you get a high ranking with Google? How do you get seen when most search users (75%) don?t even scroll past the first page of results?
The best strategy is outsourcing SEO for small businesses, to help create digital content that is compelling to make you stand out among the noise and clutter of the web.
SEO consultants know how to use the benefits of social media and prospecting with email. After all, email and search engine use are still the two top activities on the internet. As mentioned above, Pew Internet, says that 58% of internet users have looked up a service or product online prior to purchasing. That?s a lot of eyes, and potential clicks, on those search engines.
Strategists who handle outsourcing SEO for small businesses know that organic search results have a much higher yield than paid ads (70-80% higher), and therefore the name of your website should be in your top five most used anchor texts (main keywords). And focusing on local keywords is crucial. In an average week in the United States, local pages get 645 million page views, with half of those searches being performed on mobile devices, and by next year, local mobile ad spending is expected to grow from $800 million to $18 billion.
It?s a lot to learn and more to keep up with and implement. That?s why there are SEO marketing companies that handle the outsourcing of SEO for small businesses. And the effectiveness of outsourcing small business SEO services pays off before you can say, ?What was I thinking, trying to do this myself??