Internet marketing experts are trying to get at us from every angle but the golden kernel of unlocking the puzzle of reaching us is understand where we really are on the internet. Sure, some of us have niche interests but all people, young and old, have three pretty regular habits on the internet. These are great places for internet marketing agencies to find us. After all, each year, companies spend more than 6 billion dollars globally to advertise and get our attention. Many of those dollars are spent on the internet.
People spend a whole lot of time sifting through their emails. That shouldn’t be a surprise. Even with new products like Unroll Me Up that help email users bundle all solicitation content, email continues to be great place for marketing. Top internet marketing companies know all about creating subject lines that hook us and get us spending that much more time on our gmail accounts.
Speaking of gmail, we all love Google, too. From searching “why do I have a sore throat” to “where is the easiest place to get my kid into kindergarten,” Google and search engines like it act as all-knowing wizards for all of our quandaries. What you might not know is that many companies have website designs that inspire their website to come up early on Google so that you get driven their first!
Last, but certainly not least, we spend a lot of time on social media. Advertisers love this because it helps them see a full profile of who we are so that they can really target their messaging. In fact, 40% of businesses that sell from business to consumer say that they have acquired customers from Facebook.
So, there you have it! There are the three places where all the people are hiding: social media, email and search. Diversify if you don’t want internet marketing experts to know where you are.